The Indian Blogger Awards 2017

The significance of copywriting

Copywriting is rapidly gaining significance as the world moves towards online media as the most reliable source of information. Earlier, people preferred electronic or print media for information.  Therefore, selling products using them was the only way to reach maximum audience. As the world is turning faster, online media offers a better source of information than the prior two.

Along with writing a good copy, the electronic and print media requires other elements for making the product saleable. However, that is not the case with the online media. Writing a perfect sales copy can do the job for any online seller. Online copywriting is thus, emerging as a good career for those who have flair in writing. Small business owners who are setting up online stores need to do proper marketing of their products. Therefore, for this purpose they need to have a good and engaging copy to make their website and products attractive to the readers.

Many times online sellers forget to understand the significance of copywriting. They usually concentrate on writing only good product descriptions or for that matter just precise product descriptions. However, they forget that the internet is the widest source of information. The consumers of today are smarter and information hungry; if you supply less information and ask for direct purchase then the buyer might just ignore your website and move to another one. People tend to stay longer at those online shops that offer more information.

Therefore, having a copy that contains both product and service description along with the necessary information can generate more sales. A product or service description cannot be called as a copy. A copy is something that can connect the seller to the buyer with a bond of “trust”. It is essential to know that a reader will get converted into a buyer only if he or she is able to trust the seller.  Unless he or she is convinced, a reader will not get converted into a buyer.

In order to convert your readers into buyers, you must have good copy. A good copy must contain precise information, engaging content and informal writing style.

Importance of precise information:

Your copy must describe the product or service in a precise manner. If you are selling a digital camcorder then the essential features such as the LCD screen size, Image and Video quality, shooting frames per second, video modes and format should be specified. A visitor is able to choose whether to purchase or not to purchase that product based on the description. If you offer additional features at a lower price then this can convert the reader into a buyer. You should highlight the best features of your product or service in an easy to comprehend manner for generating sales. Internet readers have too many options and very less time, therefore, providing precise information is your key to sales.



Importance of Engaging content:

You may write appropriate or apt product/service description. However, you may not write an engaging copy. When you are describing a product or service for creating sales, just providing the readers with the details is not enough. Your content shouldn’t sound monotonous or boring. It must instill more enthusiasm in the reader about the product or service. Anything that appears to be a direct “sales copy” can be considered as spam. If this happens with you, then you lose both customers and authenticity. This is one reason why most successful netpreneurs spend months for building online reputation. Online reputation cannot be built overnight and anyone who promises such quick success has no experience of copywriting or is just another internet conman. Until unless you are a popular brand in the regular or offline market and have used print or electronic media for sales promotions previously; huge online success on an immediate basis can just be a dream.

In case, you are starting your business using the internet then it is crucial that you follow effective marketing strategy and comprehend the importance of copywriting. 

Your content must generate curiosity and interest about your product or service. I t must establish an immediate connection with the reader so that he/she is converted into a recurring visitor and eventually into a buyer. There should be a touch of creativity and humor even to your regular copy. This makes a copy enticing even to a layman. Don’t make use of too much technical terms and highly polished English as a regular reader will find it difficult to comprehend. A clean and easy to read informative copy is more than likely to generate huge sales.

The importance of informative writing style:

Writing style is also an important factor of copywriting. The way you present your copy can tremendously influence your sales. Sometimes there is too much of sales content in a copy. This should be avoided if you intend to actually make “sales”.  Your copy should concentrate on the best qualifications of your products or services. While doing so, it should be kept in mind that you are not being too “pushy”. A good sales copy must be friendly and informative rather than being pushy and formal.  A friendly, informal style of writing is easily acceptable to the readers. Such a copy that is quickly comprehensible, informative and fun to read and will generate sales faster.

When the above tips are kept in mind, you are likely to get higher search engine rankings and quality traffic.

An effective copy is very crucial for generating higher sales. Therefore, it should not be ignored. Copywriting has become a vital part of having a flourishing online business. Ignoring the principles of copywriting can leave you with a stagnated business, no traffic or no quality traffic and hopelessness.

A lot of times people make mistake of ignoring search engine friendly words. They also don’t use an informal and creative writing style while publishing their sales copy. Copywriting is an art and it should be mastered to get the best results. However, mastering it is not difficult at all. Anyone who understands the three principles of copywriting can easily use this art for reaping high benefits. Copywriting is very important since, there is cut throat competition on the web. When it comes to electronic or print media, the significance of copywriting cannot be ignored. There too, the copy of an advertisement needs to be “perfect” to generate sales and to establish a brand name. Nevertheless, copywriting is far too significant when it comes to selling your products or services online.

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